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Price target vs. fair value: what is the difference?

A price target is an analyst’s forecast of where the price will stand in 12 months. Fair value is an estimate of what the company is worth today. One is a price forecast, the other a valuation.

At a glance

Worked example: four stocks compared

PriceConsensus targetOur baseTarget vs. priceBase vs. price
Tesla$354.72$441 (157–840)$55.7 DCF+24%−84%
Alphabet$283.82$410.44 (325–485)$295 SOTP+45%+4%
SpaceX$146.03$225 (118–450)$135 SOTP+54%−8%
Merck$145.27$158.56$109 DCF+9%−25%

All four consensus targets are above the price. Our values are in part clearly below. The reason: a price target also prices in momentum and expectation, a DCF only what can be justified as cash flow. For Tesla the difference lies mostly in option value such as robotaxi and AI (see reverse DCF).

Price, base value and consensus target comparedAll four consensus targets sit above the price (Tesla 124, Alphabet 145, SpaceX 154, Merck 109 percent of the price); our base values are at 16, 104, 92 and 75 percent Price, our value, price target All values in % of the current price (price = 100) 0 100 200 300 Tesla $354.72 16 124 Alphabet $283.82 104 145 SpaceX $146.03 92 154 Merck $145.27 75 109 our base consensus target analyst range
Price, base value and consensus target compared

What does research say about the hit rate?

Accuracy of analyst price targetsThree figures: 55.9 percent of price targets are reached at some point within 12 months, the mean absolute error is 47.7 percent, analysts expected an 18.6 percent rise against a 4.1 percent market return How accurate are price targets? 16 countries, 579,497 price targets, 2002–2009 55.9% of targets hit at some point within 12 months 47.7% mean absolute error of the target +18.6% rise expected; market after: +4.1% Source: Bilinski, Lyssimachou & Walker, “Target Price Accuracy: International Evidence” (EFMA conference paper 2012, IBES data) – pattern: optimism and wide dispersion
Accuracy of analyst price targets

What the number does

Pitfalls

FAQ

  1. Why does your value differ so much from the price target? Because we measure something else. A price target contains sentiment, momentum and expectation. Our model contains only cash flows, risk and disclosed assumptions.
  2. How often do price targets hit? In the study above, a good half of targets were reached at some point within twelve months. The mean error was almost 48%.
  3. Which is better? Neither alone. Fair value says whether an expectation is backed by cash flows. The price target shows what the market expects. We show both side by side.

Further reading

Figures from our analyses, see each example for the date. Last updated: Nov 1, 2026.

This content is for information only and is not investment advice. The examples are model calculations based on assumptions and may differ from actual value.

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