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Stock valuation explained simply

Here we explain the terms that appear in our analyses. Every page shows a formula, a worked example with real numbers and the typical pitfalls.

Basics

Core concept

Fair value

Why we show a range instead of one number, and what the gap to the share price tells you.

Term explained
Cash flow model

DCF valuation

How future cash flows become a fair value per share.

Term explained
%
Cost of capital

WACC

The rate used to discount future money back to today.

Term explained
β
Cost of capital

CAPM / cost of equity

How interest rate, beta and market premium become the return shareholders demand.

Term explained
DCF building block

Terminal value

Why more than half of a DCF value usually sits in the terminal value, and how strongly g moves it.

Term explained

Methods

Expectations in the price

Reverse DCF

The calculation run backwards: which assumptions make a DCF land exactly on the share price?

Term explained
Σ
A group in pieces

Sum-of-the-Parts

How to split a group into its divisions and value it part by part. Example: Alphabet.

Term explained
Holding valuation

NAV discount

Why holding companies trade below their asset value on the stock market.

Term explained
Value classic

Margin of safety

The gap between price and value as a buffer against your own mistakes, with Graham’s formula.

Term explained
Growth stocks

Valuation without profits

What to do when P/E and DCF fail? Sales multiples, future years and divisions. Example: SpaceX.

Term explained

Put it in context and test it

Put it in context

Price target vs. fair value

Why an analyst price target says something different from a valuation, and what that means for “stock forecast”.

Term explained
Test it

Backtest

Why the most impressive hit rate often has the thinnest data, with examples from our analyses.

Term explained

More terms

SoonQuality score

All examples are model calculations, not investment advice.

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